From August 2018 to December 2018, I worked as a Visual Designer for Isodiol, located in Escondido, CA. Isodiol is an international publicly-traded company that grows industrial hemp and manufactures bulk formulations and retail products containing Cannabidiol (CBD), a non-psychoactive component found in the cannabis plant. For more information, check out isodiol.com.

As a part of the media team at Isodiol, I worked closely with other designers, content creators, web developers, and the Marketing Manager on a variety of projects: product packaging, marketing campaign ideation and implementation, web page design, large-scale trade show print materials, marketing materials, and social media campaigns. In these projects, I usually worked through the entire project from ideation/assignment, to design, to revisions, to final print-ready files. I also participated in projects that exposed me to UX/UI design practices, copy and content creation, social media management, and basic web management practices.

Under the umbrella of Isodiol, different retail products are managed under different brands: Pot-O-Coffee for coffee products, ISO-Sport for athletic supplements, CBDXtreme for vaping e-liquids and edibles, and so on. It was not uncommon for me to design for 10 or more unique brands — and unique graphic styles — in any given week.